You have probably heard the term “SEO.” You probably know that it is something your company needs. But, do you know all of the value you will see by optimizing your site for search engines? When you invest in SEO, you will see a multitude of benefits.
Higher search rankings: Your web pages will appear more frequently and in higher positions on SERPs (search engine results pages).
Increased organic traffic: More visitors will land on your web pages through search engines (so you don’t have to pay for traffic).
Increased brand awareness and authority: Your brand will appear more frequently which increases your visibility and leads to your website being used as a resource by other websites and publishers.
Increase in the number of leads and sales: As your website appears in front of a larger audience, it becomes a silent salesperson that can collect leads and drive sales from online searchers.
Lasting results: When you improve a site’s SEO, the work often creates long-term improvements and compounding returns that can get better over time.
SEO Ranking Factors
Google uses over 200 factors to rank web pages for SERPs. As part of our partnership, we will assess and prioritize many of these factors to improve your site. Some of those factors include:
ONSITE SEO
- Meta Descriptions
- Meta Titles
- Focus Keywords/Key Phrases
- Content Quality
- Content Length
- Content Freshness
- URL Structures
- Internal Links
- Outbound Links
- Image Title Tags
- Keyword Usage
- Site Depth
- Rate of Audience Engagement
- Redirects
- Duplicate Content
- Social Tags
- Broken Links
OFFSITE SEO
- Number of Inbound Links
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