“Finding incorrect information in online directories would stop me from using a local business” 📌 Upon finding an inaccurate listing, consumers are more likely to blame the local business than the…
According to Luxury Daily, the perception of luxury is changing as more multicultural and millennial consumers become clients of high-end goods and services, forcing brands to evolve their marketing strategies….
Special events are a smart way to attract new customers, strengthen the relationship with and thank existing ones while creating a buzz about your business. The catch is, special memorable…
There are many misconceptions that a brand only refers to the name and logo of a product or a service. A brand is more than just the overall look of…
In a perfect world, your online marketing strategy incorporates both search engine optimization (SEO) and pay-per-click (PPC ) advertising, the top 2 tools in driving traffic to any website. With…
If you haven’t read the 2010 book “Rework,” by Jason Fried and David Heinemeier Hansson you should buy, rent or borrow a copy today and read it. It’s a light…
There’s nothing as exciting as bidding at a live auction, with the auctioneer building up a frenzy as the audience battle it out to give the highest bid for the…
With the dawn of the digital age, so did the rise of digital marketing and the explosion of social media, making both strategies an essential part in purposeful business planning….
Some time ago, we met a couple of enthusiastic young entrepreneurs that had an aspiring business plan to open a daycare learning academy for little “geniuses.” The top-notch facilities to…
As more and more brands become global, it is only prudent for companies to invest in marketing strategies to distinguish themselves from the competition. A growing number of businesses are…
