Not Everybody is Your Customer
“I don’t know the secret to success, but I do know that the secret to failure is trying to please everybody.” Well said! Seems like common sense yet is so…
Traditional That Still Works: Branding Your Business Mail
With the dawn of the digital age, so did the rise of digital marketing and the explosion of social media, making both strategies an essential part in purposeful business planning….
Branding, Brand Identity & Logo Design – Luxury or Necessity?
Some time ago, we met a couple of enthusiastic young entrepreneurs that had an aspiring business plan to open a daycare learning academy for little “geniuses.” The top-notch facilities to…
The Latest in Marketing: Signature Scents
As more and more brands become global, it is only prudent for companies to invest in marketing strategies to distinguish themselves from the competition. A growing number of businesses are…
The Kidney Foundation and the 2015 Shine A Light Kidney Gala
Our Recent Non-Profit Project The Kidney Foundation of Canada, BC Branch is a grassroots organization that depends on and is grateful for the dedicated involvement of a wide variety of…
Branding Basics
What is branding? As some business gurus say, branding is the marketing process or practice of building, creating, producing a name, a logo, a symbol or a design that will…
How To Make Your Advertising Campaign A Success
Coming up with a Marketing or Advertising campaign can’t be done overnight. It is true that you do not come out from the shower with a grand idea and tell…
Why Traditional Media Advertising is Still Important?
Digital and Social Media Marketing are amazing tools, but some customers still respond best to a more traditional, tangible medium. You need to get your brand into your clients’ hands,…
How Customer Interaction Boosts Your Marketing Efforts
Customer interaction undoubtedly builds customer loyalty, an asset that ensures profitability in the long run. It is not only statistics that prove this, but it is backed up by countless…